Rosa Isela Couture x Marcela Diaz: Pajarito Collection
In a dazzling collaboration that celebrated the fusion of couture, craftsmanship, and culture, millinery headpiece designer Rosa Isela Couture and stitch artist Marcela Diaz Romo are lighting up the San Antonio fashion scene. Their fashion show highlighted a unique synergy between elegant couture and functional fashion. Models wore custom pieces by Mrs. Momma Bear Workwear. Following the show, Rosa Isela and Marcela Diaz Romo gave an insightful Q&A session, where they discussed their creative inspirations, cultural roots, and the intricate artistry behind their designs.
Q&A with Rosa Isela, Couture Millinery headpiece designer and Best Accessory Designer of the Year 2019-2021 “Couture Millinery” award winner
Can you tell us about the inspiration behind your fashion line, specifically your hat designs?
I have always been drawn to rarity—unusual faces, clothes, names, and anything out of the ordinary. It immediately sparks inspiration that comes with a curiosity to create something never seen before. It’s incredible how far the imagination can go when it’s well-fed with inspiration.
How long have you and Marcela been collaborating together on fashion designs incorporating her art with your design, and how did that idea come about?
I have admired Marcela since we were little girls; she’s an important part of my love for creativity. We spent whole summers drawing, knitting, and dancing! When she shared the story of Pajarito through her embroidery, an obsession grew in me to collaborate with her. We’ve been working on this project for more than a year.
What materials and techniques do you prefer using in your designs, especially when crafting your hats?
One of my favorite materials—and what most of my hats are made of—is rabbit fur felt. It’s soft and easy to mold and sculpt, which makes the process of sculpting a hat incredibly satisfying. I try to keep centuries-old traditions alive, using steam and hat blocks, which are the oldest techniques for making hats.
What role do culture and heritage play in your fashion designs? Are there specific elements you always include?
The joy of my country’s colors plays a huge role in my work. Something I always do, which is more than just an element, is to follow my intuition. I let it guide me in the moment, which brings authenticity to my designs.
Who is your target audience for your fashion line, and what type of person do you envision wearing your designs?
I want all women to remember how valuable we are. The beauty of our imperfections and quirks is what makes us unique. My target audience is women who enjoy their outfits, who aren’t afraid to attract attention or stand out. Women who embrace their femininity and enjoy having fun with fashion.
What challenges have you faced as a designer, and how have you overcome them?
I definitely struggled with impostor syndrome early on. I had insecurities and doubts about my designs because they weren’t common. When people asked for a hat, I was so scared I secretly hoped they would cancel! But they never did, and seeing how much joy my designs brought to women gave me the confidence to embrace my creativity.
Where do you see your fashion line in the next five years? Do you have any upcoming collections or collaborations we should look out for?
We’re working on an exciting collaboration with a jewelry designer, which will be announced soon! In the next five years, I see myself empowering more and more women through unique pieces. My mission is to create a connection with women through my designs. I always say, Rosa Isela is more than something to wear—it’s an experience to live.
Q&A with Marcela Diaz Romo, Stitch Artist
How has the vibrant culture of San Antonio influenced your artistic style and themes?
San Antonio is a city where cultures merge seamlessly, especially through Tex-Mex influences. For example, a cowboy hat, which is often seen as a symbol of Texas, became one of my favorite canvases. I love the fusion of tradition and modernity that exists here. The rich cultural elements and the diversity of the city inspire me to weave both contemporary and traditional elements into my designs.
Can you walk us through your creative process? What inspires you when starting a new piece?
My creative process begins with something that moves me emotionally. I focus on that initial spark of inspiration and try to hold on to that emotion as I work. It could be something as simple as a memory or as complex as a social issue, but I channel that feeling into the piece.
You mentioned that needle and thread stitching is your favorite medium of art to create. Can you explain why and how it has become therapeutic for you?
Embroidery is not just a medium for me; it’s a form of meditation. The repetitive movements of needle and thread help me achieve a meditative state, allowing me to connect deeply with myself. Stitching allows me to slow down and be present with my thoughts, creating a sense of calm.
Your work often reflects deep emotional and personal themes. How do you approach translating complex emotions into visual art?
For me, things flow spontaneously when I’m in front of a canvas or stitching on fabric. I don't overthink the process; I let the emotions guide me. Sometimes I’m surprised by the results, as the work evolves naturally.
What role do you believe art plays in social commentary and cultural preservation, particularly within the Latino community?
Art is a powerful tool for preserving cultural heritage and making social statements. I believe I carry a collective imagination, especially as evidenced in my collection “The Heart Milagrito.” This collection reflects the collective heart and soul of my community.
What challenges have you faced as a Latina artist in today’s art world, and how have you navigated them?
I think Latina artists have more opportunities today than ever before, but it hasn’t been without challenges. Although I live in Mexico, I am pleased to see initiatives and support systems for Latin artists growing worldwide.
This collaboration between Rosa Isela Couture and Marcela Diaz Romo brought a fresh take on modern fashion, blending elegance with functionality in their hat designs while honoring traditional artistry. This fashion show was a testament to the power of creative synergy, showcasing how culture, art, and passion intertwine in the hands of these visionary designers.
Editor: Jules Aldaz
Photographer: Bethany Castro
